![](https://res.cloudinary.com/jll-global-cmg/image/upload/w_1920,q_auto/ar_1.7777777777777777,c_crop/w_566,q_auto,c_scale/v1733173809/Prod/DealX/Img/b7bacbd4-c629-474d-941e-cb452371bc50.jpg)
Embassy Suites Columbia Greystone
200 Stoneridge Drive, Columbia, SC, 29210, US
218 units
JLL’s Hotels & Hospitality Group, as sole and exclusive agent for the owner, has been retained to offer for sale a fee simple interest in the 405- room Hilton Memphis (the “Hotel” or “Property”). The 27-story Property has the potential to be the lodging market leader in RevPAR and event services for the highly corporate, affluent tract of Memphis East. The Hotel is the premier lodging destination for meetings and events in Memphis, featuring ±30,000 square feet of flexible meeting space including a ±11,700 square-foot Grand Ballroom. The Hilton features several food and beverage options, a lobby bar, and other amenities typical of a core-brand Hilton. A new owner has the opportunity to complete a targeted soft-goods renovation and reposition the Hotel, while also implementing new yield management tactics to increase its positioning in the market.
Hilton Branded Asset with Significant Meeting Space
Hilton Worldwide is one of the largest owners, operators and franchisors in the world with a guest loyalty program that maintains widespread public recognition, customer loyalty and directly benefits the Hotel. The Hilton Memphis features 30,000 square feet of flexible meeting space, which is the most in the competitive set, and its affiliation with Hilton enables it to capture significant group and meeting demand.
Unencumbered by Management
The Hilton Memphis presents an opportunity for an investor to purchase a one-of-a-kind Hotel unencumbered by management, giving investors the opportunity to implement alternative operational strategies.
Yielding High Cash Flows
The Hotel has consistently achieved strong cash flows with Rooms & F&B revenues exceeding pre-COVID levels in both 2023 and 2024.
Supply Tailwinds
The Hilton Memphis benefits from its prime location in the affluent suburbs of Memphis with no incoming supply, providing an opportunity to capitalize on strengthening demand in both the short and long term.