Sonesta Atlanta Northwest Galleria - Marietta

6345 Powers Ferry Rd NW, Atlanta, GA, 30339, US

Description

JLL has been engaged as the exclusive advisor for the sale of the Sonesta Atlanta Northwest Galleria – Marietta (referred to as the “Offering,” “Property,” or “Hotel”), located at 6345 Powers Ferry Road. This premier 300-key hotel offers a new buyer the ability to capitalize on a significant value-add opportunity. The Hotel is highly-amenitized with indoor and outdoor pools, a fitness center, and an on-site restaurant. The Property benefits from strong, nearby demand generators, including Truist Park (home of the Atlanta Braves), the Cobb Convention Center (currently under renovation, slated for 2027 completion), and a loyal customer base, while presenting upside potential to capture additional group and transient business. Atlanta continues to demonstrate long-term market stability, supported by major corporate relocations, world-renowned tourism, and sustained population growth. The Offering presents a rare opportunity to acquire an institutionally-maintained hotel in one of the market’s most dynamic locations.

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Attributes

Keys

300

Land tenure

Fee Simple

Building area net

20,349 m²

Media

Investment Highlights

Southeast's Commercial Real Estate Capital: Atlanta's commercial real estate market is driven by world-class institutional anchors including Coca-Cola's global headquarters, CNN's downtown campus, and Hartsfield-Jackson Atlanta International Airport, Delta's largest hub with over 108 million passengers in 2024. Mercedes-Benz Stadium, the Beltline, and Atlanta's renowned culinary scene anchor the city's leisure economy, while the concentration of Fortune 500 headquarters, critical infrastructure, and premier entertainment venues positions Atlanta as the Southeast's commercial real estate capital with exceptional stability and growth potential.

Stable Contract Base with Defensive Cash Flow Profile: The Property benefits from a strong foundation of repeat corporate and group business, with roughly half of occupancy derived from base contracts and major corporate accounts. Combined with recurring events tied to the proximity of the Atlanta Braves' stadium (Truist Park) and loyal corporate customers, this repeat business model provides predictable revenue streams and defensive cash flow characteristics that reduce exposure to various forms of market volatility.

Institutionally-Maintained Asset with Strong Operational Leadership: Under new GM leadership, the Property demonstrates excellent care and maintenance standards with a dedicated staff on site. The recent operational turnaround includes bringing significant offline inventory back into service and implementing efficiency improvements through several forms of proactive asset management. The Property has been meticulously maintained with strong foundational bones, supporting additional areas of potential value enhancement.

Strategic Value-Add Through Inventory Optimization and Revenue Enhancement: Immediate upside exists through completing a full guestrooms renovation of the Hotel, monetizing unused ground floor / lobby space, and capitalizing on the robust banquet business serving multiple daily events. The proximity to the Atlanta Braves' stadium provides consistent, seasonal compression periods and special event revenue potential.

Solid Infrastructure Foundation with Recent Capital Improvements: The Property benefits from substantial recent infrastructure investments, including ongoing guestroom and public area HVAC replacements, boiler replacements, and a WiFi upgrade. As such, these upgrades create a strong operational platform that reduces near-term capital requirements while supporting revenue growth initiatives.

Value Creation Through Sonesta Brand Affiliation: The in-place management agreement with Sonesta Hotels & Resorts drives value through enhanced distribution networks, sophisticated revenue management systems, and operational efficiencies that maximize RevPAR performance. Sonesta's proven hospitality expertise and brand recognition enable premium market positioning and rate optimization within the competitive set. The Travel Pass loyalty program captures repeat corporate business, creating sustainable competitive advantages and revenue growth opportunities within the expanding Sonesta portfolio.