Edinburgh Marriott Hotel Holyrood
Holyrood Road 81, Edinburgh, EH8 8AU, UK
Description
On behalf of Ownership, JLL Hotels & Hospitality Group, as the sole and exclusive advisor is pleased to arrange the sale of the Pullman Brussels Centre Midi (the “Property”, “Hotel” or “Project Midi”).
The Hotel is situated within Brussels Gare du Midi train station and excellently connected to Brussels’ main leisure and corporate demand drivers. The four-star Hotel benefits from 237 rooms including 2 suites, a bar & restaurant, as well as 11 meeting rooms. The Hotel offers various valueadd opportunities, including upside potential through a targeted rooms refurbishment, optimising meeting rooms, ground floor reconfiguration and further repositioning enhancement through rebranding. The Hotel is currently encumbered by a Franchise Agreement with Accor, set to expire in December 2026, at no cost to an incoming buyer, providing full vacant possession optionality in the near future.
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Attributes
Number of units
237
Building area net
14,329 m²
Year built
2013
Media
Investment Highlights
- Purpose-built 237-room upper upscale hotel, with generous 26 sqm rooms and clear value-add potential through refurbishment and F&B repositioning
- 2025 occupancy of 86% vs. 63% competitive set average (RGI 108), strong performance trading
- ADR indexed at just 78 against the set, the clearest lever for near-term rate upside
- Accor franchise expires December 2026, offering full vacant possession and brand/operator flexibility
- Located at Brussels Gare du Midi, Belgium's largest transport hub, with direct Eurostar access (20m passengers in 2025, targeting 30m by 2030)
Contact brokers
Pullman Brussels Midi (0 Properties)
