Sonesta Atlanta Airport North

1325 Virginia Avenue, East Point, GA, 30344, US

Description

JLL has been engaged as the exclusive advisor for the sale of the Sonesta Atlanta Airport North (referred to as the “Offering,” “Property,” or “Hotel”), located at 1325 Virginia Avenue. Currently undergoing a substantial guestroom refresh, this premier 378-key hotel presents a new buyer with the ability to capitalize on a significant value-add opportunity. The Hotel is highly-amenitized with an outdoor pool, lobby bar, on-site restaurant, crew lounge, and over 18,000 square feet of versatile meeting space. Situated adjacent to Hartsfield-Jackson Atlanta International Airport (“ATL”), the Property benefits from proximity to the second busiest airport in the world (and the busiest airport in the United States). In addition to strong airport-driven demand, major corporate relocations, world-renowned tourism, and sustained population growth in Atlanta underpin long-term market stability. The Offering represents a rare opportunity to acquire an institutional quality, highly-flexible hotel in a prime airport location.

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Attributes

Keys

378

Land tenure

Fee Simple

Building area net

19,643 m²

Media

Investment Highlights

Southeast's Commercial Real Estate Capital: Atlanta's commercial real estate market is driven by world-class institutional anchors including Coca-Cola's global headquarters, CNN's downtown campus, and Hartsfield-Jackson Atlanta International Airport, Delta's largest hub with over 108 million passengers in 2024. Mercedes-Benz Stadium, the Beltline, and Atlanta's renowned culinary scene anchor the city's leisure economy, while the concentration of Fortune 500 headquarters, critical infrastructure, and premier entertainment venues positions Atlanta as the Southeast's commercial real estate capital with exceptional stability and growth potential.

Strategic Airport Location: The Hotel's prime airport location offers unparalleled convenience with direct shuttle access to domestic terminals, making it an optimal choice for travelers. This advantage provides immediate connectivity to the airport, while maintaining accessibility to the broader metropolitan market for extended stays and corporate events.

Multiple Value-Add Levers to Generate Additional Upside: The Hotel's Q4 2025 guestroom, bathroom, and corridor refresh positions the asset to capture FIFA World Cup momentum and increased demand. Value-creation opportunities include finishing Q1 2026 enhancement projects across the meeting space and BOH areas (kitchen and laundry), expanding crew business, revitalizing F&B outlets, and converting unused areas to drive revenue growth. Operational synergies with the shared Sonesta Atlanta Airport South management team enhance upside potential in a supply-constrained airport submarket.

Asset Repositioning in Recovering Submarket: Recent guestroom upgrades, infrastructure improvements, and new management have strengthened the asset's market position. These enhancements coincide with multiple airlines reconsidering lodging contracts to favor proximity to airport facilities, supporting improved performance potential.

Diversified Revenue Base Beyond Transient Business: This highly-amenitized Hotel maintains balanced revenue through airline crew contracts and group business utilizing the extensive meeting facilities. The dedicated 11th-floor crew lounge serves as a key differentiator for capturing and retaining airline crew business at this airport-focused asset.

Value Creation Through Sonesta Brand Affiliation: The in-place management agreement with Sonesta Hotels & Resorts drives value through enhanced distribution networks, sophisticated revenue management systems, and operational efficiencies that maximize RevPAR performance. Sonesta's proven hospitality expertise and brand recognition enable premium market positioning and rate optimization within the competitive set. The Travel Pass loyalty program captures repeat corporate business, creating sustainable competitive advantages and revenue growth opportunities within the expanding Sonesta portfolio.