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Project Union

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JLL Hotels & Hospitality Group has been appointed the exclusive advisor to offer for sale "Project Union", a portfolio of three hotels strategically located in Birmingham City Centre and Sheffield City Centre. Project Union comprises 451 rooms, with each hotel well-positioned within its respective submarket with attractive market segmentation fundamentals. The properties are operated subject to the benefit of franchise agreements with Accor.

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Project Union (3 부동산)

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Project Union offers an exceptional opportunity for an incoming buyer to acquire three hotels, providing immediate scale, available free and clear of management.
Ibis Birmingham New Street Station 159 bedrooms
Novotel Birmingham Centre 148 bedrooms
Novotel Sheffield Centre 144 bedrooms
Three-hotel portfolio branded under the globally recognised Accor brand family, one of the world’s leading hospitality groups. The hotels benefit from Accor’s extensive global marketing reach, established loyalty programmes, and comprehensive worldwide distribution channels.
Strong market fundamentals, situated in markets driven by robust business activity and leisure demand, renowned tourism attractions and convenient transportation links.
Enhanced profit potential with asset management opportunities identified across the portfolio to immediately capitalise on.
Sustainability strategy emphasising energy efficiency enhancements across the portfolio.
The hotels are available as a portfolio, subgroup or on an individual basis, appealing to tailored investment strategies.