Bulevardul Dimitrie Pompeiu 2 A, București, 020337, RO

Project Floreasca

Description

Project Floreasca presents an exceptional opportunity to acquire the freehold Courtyard by Marriott Floreasca Bucharest, a modern 259-key hotel strategically positioned in Bucharest's upcoming business district. Constructed in 2019, this recently developed property benefits from a privileged location with seamless access to Bucharest's key business hubs, cultural attractions, and transport networks. The hotel operates under a franchise agreement with Marriott International and is currently owner-operated by Apex Alliance. Catering to corporate travellers, the property offers extensive MICE facilities including seven meeting rooms totalling over 500 sq.m. with capacity for up to 200 delegates. This unique investment opportunity provides the option to acquire the asset subject to either a long-term lease or HMA with the existing operator, ensuring stable cash flows in Romania's flourishing economy—one of Eastern Europe's most dynamic markets.

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Attributes

Number of units

259

Year built

2019

Media

Investment Highlights

Strategically located in Floreasca growing Business district: Prime location in Bucharest's most dynamic office hub surrounded by headquarters of leading companies like Oracle and Inditex. The district has increased office space to ca. 70,000 sq.m. in 2024, with seamless connection to the city centre and airport, which saw 16m passengers in 2024 (9% increase from 2023).
Robust hotel market sustained by a balanced mix of visitors: Bucharest's tourism market showed strong growth in 2024, with overnight stays exceeding pre-pandemic levels (3.5% increase in Q1 2025 vs Q1 2024). The diverse visitor profile ensures year-round demand stability.
Recently constructed freehold branded hotel yielding healthy returns: Built in 2019, the Property provides stabilized cash-flows with RevPAR growing 15% YoY to €73 in 2024 and further 9% growth projected for 2025. As the only branded hotel in the area, it consistently outperforms its competitive set.
Access to one of Europe's most dynamic economies: Romania has emerged as a strategic investment destination through sustained economic growth, with GDP expected to grow by 1.5% in 2025, accelerating to 2.8% in 2026 and 3.2% in 2027.