MOXY New Orleans Downtown/French Quarter Area

JLL’s Hotels & Hospitality Group, as sole and exclusive agent for the owner, has been retained to offer for sale the fee simple interest in the 108-room Moxy New Orleans Downtown French Quarter (the “Hotel” or “Property”). Developed as one of the Moxy brand’s first two hotels in the United States, the Hotel occupies an irreplaceable position in the heart of the French Quarter, placing guests within immediate walking distance of the city’s most iconic attractions, the Ernest N. Morial Convention Center (sixth-largest in the U.S.), and the Central Business District’s corporate headquarters. New Orleans’ economic diversity across energy ($25B impact), healthcare (40,000+ jobs), and higher education ($5.2B impact) creates an exceptionally stable demand foundation. This supports 19.1 million annual visitors generating $10.4 billion in spending. The city’s 130+ festivals, world-renowned culinary scene, and strong convention calendar (1.4 million definite room nights secured for 2026) drive consistent year-round compression periods.

The Moxy New Orleans presents a compelling value-add investment opportunity for a new ownership group to unlock substantial upside through strategic capital investment and repositioning at an extreme discount to replacement cost and a significant discount to the seven Moxy hotels that have traded nationally since 2016 (average $477k per key, median $323k per key). Following a targeted refresh focused on high-ROI, guest-facing cosmetic improvements to address dated guestrooms, the Hotel is exceptionally well-positioned to push rates materially above current market performance, where it currently trails the competitive set on ADR, and emerge as the newest and most contemporary asset in its competitive set. Additional operational enhancements through revenue management optimization and the Hotel’s competitive advantage as the only 24/7 hotel bar in downtown outside of the much smaller Aloft provide meaningful near-term upside. The upcoming 1,000-key Convention Center HQ Hotel, scheduled for completion in 2030, is projected to generate a ~600-basis-point uplift in RevPAR growth across the market—positioning the renovated Moxy to capture significant rate appreciation as increased convention capacity drives demand compression. With Marriott’s industry-leading distribution platform and the Moxy brand’s alignment with high-growth millennial and Gen Z leisure segments, this represents an exceptional opportunity to acquire irreplaceable French Quarter Area real estate at a material discount to replacement cost while delivering strong yields and capital appreciation post-renovation.