Descriptif

JLL's Hotels & Hospitality Group, as sole and exclusive agent for the owner, has been retained to offer for sale the leasehold interest in the 132-room Hilton Garden Inn Edison Raritan Center (the "Hotel" or "Property"). Strategically positioned at the epicenter of Central New Jersey's premier corporate lodging corridor, within the Raritan Center, a 2,300-acre business and logistics park housing over 15,000 workers and tenants including Amazon, FedEx, and Home Depot, at the intersection of the New Jersey Turnpike, Garden State Parkway, and Route 1, this Hilton-affiliated limited-service hotel represents a rare opportunity to acquire a significantly underperforming asset with exceptional repositioning potential in a high-barrier market experiencing transformational demand growth.

The Property currently operates at a 60.6% occupancy with a $142.46 ADR for the trailing twelve months ending May 2026, substantially underperforming its immediate competitive set of extended-stay and upscale select-service hotels, which collectively achieved 82.1% occupancy and $145.58 ADR over the same period. This 21.5 percentage point occupancy gap and near-parity ADR positioning reflect operational underperformance rather than market or product limitations, creating a clear path for an experienced operator to capture meaningful incremental revenue through disciplined sales execution, enhanced group and corporate account development, and strategic repositioning of the Hotel's 4,830 square feet of meeting space. The Brunswick/Edison Area submarket has demonstrated exceptional stability, maintaining occupancy within a 68-70% band over multiple years while achieving meaningful ADR growth from $92 in 2021 to $116 currently, confirming the market's structural capacity to absorb improved performance from the Property.

A new owner benefits from multiple near-term demand catalysts creating structural tailwinds: Netflix's $1 billion Fort Monmouth production campus (1,400 permanent jobs through 2027), the $1 billion Jack and Sheryl Morris Cancer Center's May 2025 opening as New Jersey's first freestanding cancer hospital, Robert Wood Johnson University Hospital's major expansion, and the immediate proximity to the New Jersey Convention and Exposition Center's 135,000 square feet of exhibition space hosting year-round trade shows, consumer expos, and regional conventions. The Property's underutilization of group and meeting business represents one of its most significant value-creation opportunities, with enhanced sales focus on convention overflow, corporate training, and small group business capable of driving meaningful occupancy and rate improvement. Combined with the corridor's established corporate base (including Wells Fargo's 131,000 SF regional hub, BASF's global catalyst headquarters, and Tata Consultancy Services' 3,700-person East Coast operation), the Hotel is positioned within one of the Northeast's most diversified and recession-resistant lodging markets, yet is capturing only a fraction of its natural market share.

The Property's operational flexibility as an unencumbered asset, combined with the full strength of Hilton's global distribution platform, positions a new operator to implement aggressive revenue management strategies, rebuild corporate account relationships, and optimize the asset's competitive positioning to close the current performance gap and achieve returns commensurate with the market's strong fundamentals and the Hotel's superior location and brand affiliation.

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