DoubleTree by Hilton Hotel Atlanta – Alpharetta

Jones Lang LaSalle Brokerage, Inc. ("JLL"), a licensed real estate broker, is pleased to offer exclusively for sale the fee-simple interest in the 80-room DoubleTree Atlanta - Alpharetta (the "Asset," "Hotel," or "Property"). Strategically positioned at the epicenter of one of the Southeast's most dynamic technology corridors, the Hotel sits in the Windward business district near the GA 400 and Windward Parkway interchange, surrounded by Alpharetta's commanding employment base of nearly 900 technology companies and over 300,000 daily corporate workers, including substantial operations from Morgan Stanley, AT&T, ADP, Equifax, and Fiserv. The submarket is undergoing a transformational development wave that will fundamentally reshape demand dynamics: in August 2026, the City Council approved a master plan to redevelop the nearly 99-acre North Point Mall into a mixed-use entertainment district anchored by a potential NHL arena, while Continuum Alpharetta, the redevelopment of the former Hewlett Packard Enterprise campus on Windward Parkway, is anchored by a 515,000-square-foot renovated office campus with leasing underway, and Windward Park, a mixed-use development at Windward Parkway and GA 400, is planned to add up to 500,000 square feet of office space. Underpinning this growth, GA 400 is undergoing a $4.6 billion express lanes project, the largest transportation infrastructure project in Georgia's history, cementing the corridor's long-term connectivity and irreplaceable position within the broader Atlanta metropolitan statistical area (MSA).

The Hotel is offered unencumbered of management, providing complete operational flexibility to implement disciplined revenue management and unlock substantial embedded value. The Property historically delivered exceptional performance with RevPAR of $113.84 in 2019, yet recent underinvestment has driven trailing twelve-month RevPAR to $61.14—a 46% discount to its proven potential. Following completion of a Property Improvement Plan, a new owner will control one of the submarket's most competitive and freshly renovated assets, positioned to recapture historical performance levels through strategic rate positioning, reinvigorated food & beverage operations, and activation of small-group meeting demand. The combination of irreplaceable location, transformational market-wide development, and significant operational upside makes the DoubleTree a premier acquisition opportunity for investors seeking outsized returns in one of the Southeast's most compelling lodging markets.