묘사

JLL Hotels & Hospitality Group has been appointed as the sole and exclusive advisor for the sale of Hôtel Chais Monnet & Spa, Cognac.

The five-star freehold trophy asset in central Cognac presents as a unique vacant possession opportunity. The meticulously restored former Monnet cognac house offers exceptional heritage, history and full repositioning flexibility within one of France's most renowned terroirs.

The Hotel features 92 guestrooms and suites, 12 serviced apartments, one studio, four F&B outlets including a Michelin-starred restaurant, a 650 m² spa with indoor and outdoor pools, and extensive event space anchored by a 400 m² ballroom. Located on a 2.5-hectare estate along the Charente, minutes from Cognac's historic centre, it is the region's pre-eminent luxury address.

The opportunity provides complete flexibility for operator and brand selection, presenting significant value creation potential through strategic repositioning and rebranding.

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개요

단위 수

105

건물 총면적

15,319 제곱미터

건축년도

2018

토지 총면적

24,975 제곱미터

미디어

투자 하이라이트

•UNIQUE OPPORTUNITY: Chais Monnet is the only luxury hotel in Cognac, including within the surrounding 35km catchment area, offered fully unencumbered of brand and management, a blank canvas for an incoming investor.

•PRIME ASSET: Restored and opened in 2018 within a landmark cognac house. Designed by architect Didier Poignant, whose references include the Royal Monceau, the Grand Hotel InterContinental and The Hoxton in Paris.

•REPOSITIONING FLEXIBILITY: Offered with complete flexibility for operator and brand selection, presenting significant value creation potential through strategic repositioning and rebranding.

•STRATEGIC LOCATION: Set on the banks of the Charente, a 5-minute walk from Cognac's historic centre, surrounded by the major cognac houses (Hennessy, Martell, Rémy Martin, Courvoisier, Camus) and c.1h30 from Bordeaux Airport & La Rochelle Airport.

•DEMAND: Cognac is a globally renowned spirits capital and fast-growing luxury tourism destination; the Château de Cognac alone attracts c.100,000 visitors a year, alongside major festivals drawing c.35,000 visitors each.

•PROTECTED MARKET: Luxury rooms represent just 3% of Nouvelle-Aquitaine's branded hotel supply (1,532 of 53,051 keys), with no branded upscale, upper upscale or luxury rooms currently in the development pipeline.