SpringHill Suites by Marriott Pensacola

JLL’s Hotels & Hospitality Group, as sole and exclusive agent for the owner, has been retained to offer for sale the fee simple interest in the 106-room SpringHill Suites Pensacola (the “Hotel” or “Property”). Strategically positioned along the Airport Boulevard corridor adjacent to Pensacola International Airport—currently undergoing a significant expansion—and within minutes of Naval Air Station Pensacola, this non-union, Marriott-affiliated select-service hotel represents a rare opportunity to acquire the competitive set’s best-performing asset at an exceptionally attractive cap rate for the Florida market and at a significant discount to replacement cost.

The Property has demonstrated consistent market leadership, outperforming its competitive set for over two years while maintaining excellent guest satisfaction scores. This above-built SpringHill features a unique room configuration specifically designed to maximize RevPAR capture and perfectly aligned with the market’s core demand generators: military, SMERF, and beach tourism. With strong in-place cash flows supported by consistent military-related demand and proximity to Gulf Coast beaches, the hotel is well-positioned to benefit from ongoing regional growth, the airport’s $152M expansion, and recent supply absorption. Upscale product in the Pensacola submarket averages $135 RevPAR. Furthermore, submarket RevPAR is up 8.0% year-over-year as of March 2026 (CoStar).

New ownership will benefit from an attractive basis, operational flexibility through the ideal brand positioning for this demand base, a scheduled soft goods refresh that will further solidify the Property’s competitive advantage, and the full strength of Marriott’s global distribution platform in one of Northwest Florida’s premier military and beach tourism markets. While the Property already outperforms its competitive set in occupancy with a 117% penetration index, targeted capital investment presents a clear value-add opportunity to close the ADR penetration gap (currently 111% index) and drive meaningful rate growth. Strategic enhancements to public spaces, room finishes, and guest-facing amenities would allow new ownership to capture pricing power more consistent with the asset’s occupancy leadership position and superior location.